Marketing Science Director
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Location
Detroit
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Sector:
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Job type:
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Salary:
Negotiable
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Contact:
Mike Hayes
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Contact email:
m.hayes@ioassociates.com
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Job ref:
BBBH164305_1752606940
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Consultant:
Michael Hayes
Director of Marketing Science
Detroit (HYBRID)
FTE
US Citizenship/Green card required
We're looking for someone to lead data-driven marketing strategies, optimize campaigns using AI/ML, and drive automation to improve results. If you're ready to make a real impact, apply now!
Responsibilities
- Lead the development and execution of data and analytics strategies aligned with organizational goals, enhancing marketing effectiveness.
- Manage cross-functional teams to create customer segmentation models and optimize marketing ROI through campaign analysis.
- Act as a liaison between data teams and marketing stakeholders, translating technical insights into actionable business strategies.
- Drive innovation by implementing automation solutions and testing frameworks to enhance customer experience and operational efficiency.
- Foster a collaborative environment, mentoring and managing a team of Data Scientists and Engineers to deliver strategic insights and innovative solutions.
Requirements:
- Possess a Master's degree in a quantitative field (Statistics, Data Science, Computer Science, etc.) and 10+ years of experience in data science or analytics.
- Demonstrated leadership in data science with a focus on innovative marketing strategies, including direct mail and digital marketing analytics.
- Expertise in predictive modeling, experimental design (A/B testing), and using advanced AI/ML techniques like Generative AI for marketing optimization.
- Proficient in Python, SQL, and marketing platforms (DataRobot, Adobe Campaigns, DataBricks, AWS, Azure, GCP) with strong skills in data visualization tools (Tableau, Power BI).
- Skilled in automation technologies (RPA, AI-driven workflows) and advanced statistical methods (non-parametric, Bayesian) for small sample inference and marketing insights.
