Lead Marketer - Account Based
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Location
New York
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Sector:
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Job type:
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Salary:
Equity
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Contact:
Alys Evans
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Contact email:
a.evans@ioassociates.com
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Job ref:
BBBH149006_1729776391
iO Associates are partnered with a VC backed AI powered DevSecOps tool who are looking for a start-up experienced marketer to partner with the CEO and play a pivotal role in shaping their GTM strategy.
Key Responsibilities:
Develop and Execute Marketing Strategy: Design and implement a targeted marketing plan focused on key accounts, ensuring campaigns are customized to reach decision-makers and influencers within those accounts.
Product Expertise and Messaging: Gain a deep understanding of our product's strengths, competitive advantages, and market fit. Craft messaging that highlights its unique value to specific audiences within target accounts.
Account Identification and Prioritization: Determine and prioritize important contacts within key accounts based on their potential strategic value to the business.
Tailored Marketing Campaigns: Launch personalized marketing initiatives using multiple channels-such as digital ads, direct mail, social media, events, and custom content-designed to engage and nurture critical accounts throughout their journey.
Collaborate with Sales: Partner with the sales team to produce tailored resources, such as account-specific playbooks, presentations, and competitive battle cards, to enhance sales efforts and increase engagement with key prospects.
Lead Generation and Nurturing: Create and execute targeted programs that drive qualified leads and increase the number of high-quality prospects for the sales team.
Performance Tracking and Optimization: Set up systems to monitor the success of marketing campaigns. Use data analytics to evaluate performance and continually improve tactics for better outcomes.
Team Leadership: As the business scales, play a leading role in hiring and managing a talented marketing team to expand the company's marketing capabilities.
Define Marketing Tools: Identify and implement the necessary marketing technology stack for account-based marketing, including platforms for targeted ads, lead tracking, AI-assisted calls, and email outreach.
Requirements:
- At least 5 years of experience in marketing, with demonstrated success in account-based and/or product marketing.
- Experience in B2B SaaS or within a tech startup environment.
- Strong knowledge of account-based marketing strategies and best practices.
- Excellent communication, both written and verbal.
- Data-focused, with strong analytical skills.
- Organized and able to handle multiple projects at once.
- Self-motivated with a strong drive to take initiative.
- Bachelor's degree in Marketing, Business, or a related field.
Location:
This role is based in New York City with an expectation of working in the office three days per week.
Reporting:
You will report directly to the CEO and Co-Founder.
Benefits:
- Competitive salary and stock options.
- Comprehensive health insurance.
- Flexible work options.
- A chance to significantly influence a growing startup.
Please note that this is a full-time, in-person position in NYC. Candidates must be authorized to work in the U.S. and meet all qualifications to be considered.