Data Scientist (Digital Marketing)

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  • Salary:

    £80000 - £110000 per annum

  • Contact:

    Mike Hayes

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We are seeking a talented individual to lead the comprehensive development of mathematical and statistical models, aimed at optimizing marketing strategies through rigorous statistical analysis, within a collaborative cross-functional project environment.

Responsibilities and requirements:

  • Identify the specific data requirements for each client to support well-informed investment decisions in product or service marketing.
  • Craft SQL and JavaScript statements tailored for BigQuery to collect essential raw data for analysis and computations.
  • Develop predictive models utilizing multivariate statistical analysis.
  • Offer guidance on parameter weighting to enhance future revenue projections across diverse marketing channels.
  • Employ mathematical methodologies, including algorithmic calculations and modeling techniques.
  • Validate data accuracy through the application of statistical methods.
  • Construct informative dashboards to illustrate marketing strategies and user experience insights to clients.