Data Scientist (Digital Marketing)

We are seeking a talented individual to lead the comprehensive development of mathematical and statistical models, aimed at optimizing marketing strategies through rigorous statistical analysis, within a collaborative cross-functional project environment.

Responsibilities and requirements:

• Identify the specific data requirements for each client to support well-informed investment decisions in product or service marketing.
• Craft SQL and JavaScript statements tailored for BigQuery to collect essential raw data for analysis and computations.
• Develop predictive models utilizing multivariate statistical analysis.
• Offer guidance on parameter weighting to enhance future revenue projections across diverse marketing channels.
• Employ mathematical methodologies, including algorithmic calculations and modeling techniques.
• Validate data accuracy through the application of statistical methods.
• Construct informative dashboards to illustrate marketing strategies and user experience insights to clients.